Top 5 Short-Term Rental Markets In 2024


A vacation home or short-term rental (STR) can be a fantastic investment opportunity— if you know where to look. Location truly is everything in the short-term rental market

As an investor, you’ll be looking for homes in areas that will deliver a good cap rate and rental revenue while still being affordable (unless you have the cash to buy in Malibu, in which case you probably don’t need this article). 

Late in 2023, we covered the top five most profitable vacation rental locations in an episode of our On The Market podcast. In this article, we’ll cover the key metrics that make these short-term rental locations unmissable. 

The data comes in courtesy of the Top 25 Best Places to Buy a Vacation Home list compiled by Vacasa.

What Is a Good Cap Rate on a Short-Term Rental?

But first, what is a cap rate, and what is a good one if you’re buying a short-term rental? 

Quite simply, the cap rate is the number you get (in percentage) when you divide a property’s net operating income (including insurance and maintenance costs) by its current market value. The number you get is the property’s annual yield or return you will generate as an investor. 

Obviously, the higher the cap rate, the better the return on your investment. As a general rule, a cap rate of under 5% is considered low in real estate. Anything between 5% and 10% is the ideal cap rate. Cap rates of over 10% are relatively rare, but they do exist, as some of our top vacation rentals will prove. 

They might not be where you expect, though. As we all know, the pandemic housing market boom caused home prices to go through the roof in many locations. When home prices appreciate dramatically, the cap rate is automatically lowered, which can make an investment too expensive to be worth it. 

Top 5 Best Places to Buy a Short-Term Rental

Instead of chasing the most popular vacation destinations, consider making a savvier choice that will deliver better ROIs. Here are some of these savvy choices.

1. Lake Anna, Virginia

  • Cap rate: 10.32% 
  • Median home sale price: $405,500
  • Annual gross rental revenue: $64,121

The crème de la crème of vacation rental destinations in 2023 is the charming lakeside destination in Virginia. Lake Anna is the state’s third-largest lake, with 200 miles of sandy beaches. 

Why is this such a popular destination? Its location right between Fredericksburg and Richmond is one reason, but we bet that the pristine beaches, clean water, and overall high-end feel of this vacation destination is what makes it so desirable, especially in the summer. 

And for a lakeside destination, home prices are very reasonable. Compare it with the median home price at Lake Tahoe, for instance—an eye-watering $907,000.

2. Okaloosa Island, Florida

  • Cap rate: 9.08%
  • Median home sale price: $360,000
  • Annual gross rental revenue: $53,832

It’s unsurprising to find a Florida location among the most popular vacation locations, but if you’re looking at Florida as an investor, look away from the obvious destinations (e.g., Miami, West Palm Beach, and Tampa) and toward the hidden gem that is Okaloosa Island. 

Located on Santa Rosa Island and boasting three miles of ultra-white sandy beaches, it’s not an off-the-beaten-track destination by any means, but it does offer a somewhat more relaxed feel thanks to its location in northwestern Florida. A big draw for tourists is how small and cozy this place is, with everything within an easy walking distance. And a median home price of just $360,000 is affordable for such a great location.

3. Sandbridge, Virginia

  • Cap rate: 6.47%
  • Median home sale price: $928,900
  • Annual gross rental revenue: $88,702

Sandbridge, Virginia, is very close to Virginia Beach, but it couldn’t be more different. There are no hotels here, which means visitors enjoy a relaxed and secluded vibe, with sand dunes, beaches, and a wildlife refuge to explore.

It’s not a cheap destination, but guests are prepared to pay premium prices for the exclusive vacation atmosphere this place offers—hence the excellent cap rate.  

4. Rehoboth Beach, Delaware

  • Cap rate: 6.46%
  • Median home sale price: $618,000
  • Annual gross rental revenue: $58,992

Rehoboth Beach offers a traditional coastal charm that’s increasingly a rarity, which explains its popularity with vacationers. From a scenic boardwalk to narrow streets with restaurants and shops, it’s a classy destination that draws tens of thousands of visitors during the summer months. The relatively high home price is worth it here because guests are willing to pay top dollar for the vintage seaside town feel. 

5. Navarre, Florida

  • Cap rate: 6.42%
  • Median home sale price: $420,000
  • Annual gross rental revenue: $47,531

Another picture-perfect vacation rental destination that’s somehow still affordable, Navarre draws in huge crowds during the summer thanks to its unbelievably beautiful beach. The beach is not actually composed of sand but quartz, which is where the dazzling white color comes from. Water sports, snorkeling, and swimming are the most popular activities here, so looking for an oceanfront property is well worth the high short-term rents you’ll be able to command. 

Do Your Homework

It pays to do your research when looking for a short-term rental opportunity. Steer your search away from major vacation destinations that are oversaturated with hotels and have unaffordable home prices. Instead, look for smaller places with a high-end feel that are still popular with visitors but are still able to maintain a sense of identity that’s different from your average resort town. 

Pristine beaches are reliable draws for the summer, but you can also look for towns with a unique vintage feel (see Rehoboth Beach) or a lakeside charm that will save people time driving down to the coast. 

And remember to look up those cap rates: They’ll give you a good idea of whether a vacation rental investment in your chosen location is worth it.

The Most Profitable Places to Buy a Vacation Rental Property

More than half of the markets we’re highlighting have vacation homes either under or around the median home price of the US, so you don’t need to splurge to buy your perfect beach-side short-term rental. Learn what the top markets are and where to find the full list!

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.


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